This article breaks down the first of three critical pillars for startup growth: Vision-Market Alignment—and how to get it right.

Startups often blame tactics when growth stalls. But after 18 years scaling 20+ companies, I’ve found the real culprit is usually misalignment between vision, market needs, and internal execution. In this article, we unpack the 3 core pillars every growth-stage founder must master to unlock sustainable scale: Vision-Market Fit, Positioning & GTM Strategy, and Execution Systems.

Product-Market Fit is like finding the perfect puzzle piece for your business. Market research and customer feedback are the key.

The go-to-market strategy for an early-stage SaaS startup is likely to be iterative and adaptable, focused on finding a scalable customer.